Thursday, March 03, 2005

And they don't gain weight...

Robots that can mimic the movements of models (supermodels, of course) to display clothing in stores. Better, robots that will also use visual recognition technology to monitor shoppers (and non-shoppers) for marketing purposes. [via Simon World]

Obviously it's just a novelty now, but from the description this is intended to be integral technology for marketing (and, I'm guessing, security) departments of major stores. High end stuff, so far, but what's to stop lower end stores from using the visual technology without the mannequin? It could revolutionize corporate anthropology and psychology (yes, they use both disciplines to study shoppers and manipulate our perceptions and behavior).

No comments: